Zahlen zum Widget Marketing USA 2008
– U.S. companies will spend $40 million in 2008 ($15 in 2007)
– to create, promote and distribute
– 69 million adults + 15 million teens will be using social network sites in 2008
– equivalent of 43.5 percent of the adult and 77 percent of the teen internet populations
– nearly 15,000 applications have been developed
– some 100,000 developers are working on widgets and applications worldwide
– Widgets spending will account for just 2.5 percent of total U.S. online social network ad spending in 2008
– up from 1.6 percent in 2007
– Total U.S. online social-networking ad spend is forecast to reach $1.56 billion in 2008 – up 70 percent from 2007 ($920 million)
Unternehmen, die ein Widget mit 1 Mill. Installationen und enormen Potenzial nach oben sponsorn möchten, können sich bei mir melden.
>> Media Buyer Planner: Widgets to Wiggle into Budgets