Online-Werbeformen vs. Web 2.0
Excerpt Conversational Marketing
Web 1.0
- First came display or banner ads — these account for 32% of online-advertising revenue
. track and measure how their ads are viewed and whether a consumer is paying attention- Next are classified ads, now 17% of the total
- third, and now largest, category is search advertising, with 41% of the total
. target consumers who express interest in a particular product or service
Web 2.0 :
— MySpace page for „300”, its film about Spartan warriors. It signed up some 200,000 friends
— Facebook users can also treat brands » pages like those of other friends, by adding reviews, photos or comments, say. Each of these actions might again be communicated instantly to the news feeds of their clique.
— a Facebook user makes a purchase at Fandango, a website that sells cinema tickets, this information again shows up on the news feeds of his friends on Facebook, who might decide to come along
— Chris DeWolfe, the boss of MySpace, counters that his research shows that 98% of American MySpace users correctly report where they live
— report important changes in their lives — such as getting engaged — promptly
— problem : interpersonal connections (called the „social graph”) on such networks are also of low quality
» Conversational marketing | Word of mouse | Economist.com
Merkzettel : Conversational Marketing ins deutsche Übersetzen und zu einem Leithema machen. Aus „Märkte sind Gespräche” wird vielleicht doch noch eine eigene Kommunikationssparte.