Online-Werbeformen vs. Web 2.0
Excerpt Conversational Marketing
Web 1.0
– First came display or banner ads – these account for 32% of online-advertising revenue
. track and measure how their ads are viewed and whether a consumer is paying attention– Next are classified ads, now 17% of the total
– third, and now largest, category is search advertising, with 41% of the total
. target consumers who express interest in a particular product or service
Web 2.0:
– MySpace page for „300”, its film about Spartan warriors. It signed up some 200,000 friends
– Facebook users can also treat brands' pages like those of other friends, by adding reviews, photos or comments, say. Each of these actions might again be communicated instantly to the news feeds of their clique.
– a Facebook user makes a purchase at Fandango, a website that sells cinema tickets, this information again shows up on the news feeds of his friends on Facebook, who might decide to come along
– Chris DeWolfe, the boss of MySpace, counters that his research shows that 98% of American MySpace users correctly report where they live
– report important changes in their lives—such as getting engaged—promptly
– problem: interpersonal connections (called the „social graph”) on such networks are also of low quality
>> Conversational marketing | Word of mouse | Economist.com
Merkzettel: Conversational Marketing ins deutsche Übersetzen und zu einem Leithema machen. Aus "Märkte sind Gespräche" wird vielleicht doch noch eine eigene Kommunikationssparte.