Online-Werbeformen vs. Web 2.0

Excerpt Con­ver­sa­tio­nal Marketing

Tog­e­ther, the­se three types of online adver­ti­sing are alrea­dy trans­forming ent­i­re indus­tries and businesses.

Web 1.0

- First came dis­play or ban­ner ads — the­se account for 32% of online-adver­ti­sing revenue
. track and mea­su­re how their ads are view­ed and whe­ther a con­su­mer is paying attention

- Next are clas­si­fied ads, now 17% of the total

- third, and now lar­gest, cate­go­ry is search adver­ti­sing, with 41% of the total
. tar­get con­su­mers who express inte­rest in a par­ti­cu­lar pro­duct or service

Web 2.0 :
 — MyS­pace page for „300”, its film about Spar­tan war­ri­ors. It signed up some 200,000 friends
 — Face­book users can also tre­at brands » pages like tho­se of other friends, by adding reviews, pho­tos or comments, say. Each of the­se actions might again be com­mu­ni­ca­ted instant­ly to the news feeds of their clique.
 — a Face­book user makes a purcha­se at Fan­dan­go, a web­site that sells cine­ma tickets, this infor­ma­ti­on again shows up on the news feeds of his friends on Face­book, who might deci­de to come along
 — Chris DeWol­fe, the boss of MyS­pace, coun­ters that his rese­arch shows that 98% of Ame­ri­can MyS­pace users cor­rect­ly report whe­re they live
 — report important chan­ges in their lives — such as get­ting enga­ged — promptly
 — pro­blem : inter­per­so­nal con­nec­tions (cal­led the „social graph”) on such net­works are also of low quality

» Con­ver­sa­tio­nal mar­ke­ting | Word of mou­se |

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Ein Gedanke zu „Online-Werbeformen vs. Web 2.0

  • 24. November 2007 um 01:36

    Merk­zet­tel : Con­ver­sa­tio­nal Mar­ke­ting ins deut­sche Über­set­zen und zu einem Lei­the­ma machen. Aus „Märk­te sind Gesprä­che” wird viel­leicht doch noch eine eige­ne Kommunikationssparte.


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