Marketing is the shared process to manage an offers PoC.
(Points of Communication).
As part of the discussion at Forrester I thought about the term Marketing for some days and would love to add this definition.
Replay to the discussion : It’s not „art” because art is without purpose. Marketing is management anyway because it forces everything that better sales (increased prices, volume, time-on-market).
I don’t think it is an „act” because this sounds static. I think „process” is better to understand changes over time. Shared means to understand that marketing is collaborative and interactive (team, communities). This includes the activities of Prosumer as well !
PoC means every contact (including with the offer itself) is in the end communication. Offer stands for products, services, ideas. Btw, now it’s ten words ;-)
Love to hear about your ideas !
» Web strategy with Jeremiah : A Definition of Marketing in Nine Words