Zahlen zum Widget Marketing USA 2008

- U.S. com­pa­nies will spend $40 mil­lion in 2008 ($15 in 2007)
– to create, pro­mote and dis­tri­bute
– 69 mil­lion adults + 15 mil­lion teens will be using social net­work sites in 2008
– equi­va­lent of 43.5 per­cent of the adult and 77 per­cent of the teen inter­net popu­la­ti­ons
– nearly 15,000 app­li­ca­ti­ons have been deve­l­o­ped
– some 100,000 deve­l­o­pers are working on wid­gets and app­li­ca­ti­ons world­wide
– Wid­gets spen­ding will account for just 2.5 per­cent of total U.S. online social net­work ad spen­ding in 2008
– up from 1.6 per­cent in 2007
– Total U.S. online social-networking ad spend is fore­cast to reach $1.56 bil­lion in 2008 — up 70 per­cent from 2007 ($920 million)

Unter­neh­men, die ein Wid­get mit 1 Mill. Instal­la­tio­nen und enor­men Poten­zial nach oben spon­sorn möch­ten, kön­nen sich bei mir mel­den.

» Media Buyer Plan­ner: Wid­gets to Wiggle into Budgets