Social Media Marketing Industry Report

Der aktu­elle Report (lei­der nur in eng­lisch) wid­met sich fol­gen­den Fragen:

• Die 10 wich­tigs­ten Fra­gen: The top 10 social media ques­ti­ons mar­ke­ters want ans­we­red: We ana­ly­zed nearly 700 open-ended respon­ses and sum­ma­ri­zed all the major ques­ti­ons that mar­ke­ting pros want answered.
• Zeit­auf­wand: The time com­mit­ment: We examined the weekly hours mar­ke­ters invest in their social media efforts. This ana­ly­sis will be hel­pful for mar­ke­ters just get­ting started.
• Vor­teile im Social Media Mar­ke­ting: The bene­fits of social media mar­ke­ting: This rather beefy sec­tion reve­als all the major advan­ta­ges mar­ke­ters are achie­ving with their social media efforts. We also looked at how time inves­ted and expe­ri­ence enhan­ces the achie­ved benefits.
• Typi­sche Werk­zeuge: Com­monly used social media tools: Won­de­ring which social media tools mar­ke­ters are using the most? Those ques­ti­ons are ans­we­red, along with an exami­na­tion of what the most expe­ri­en­ced folks are using.
• Die neu­es­ten und inter­es­san­tes­ten Werk­zeuge: Social media tools people want to learn more about: In this sec­tion, we examine the up-and-coming tools that mar­ke­ters are most inte­res­ted in learning about.
• Wei­tere Ana­ly­sen: Other ana­ly­sis: We also ana­ly­zed how age, gen­der, expe­ri­ence, busi­ness type and weekly time com­mit­ments impact all of the above findings.

Die wich­tigs­ten Ergeb­nisse sind:

• Die drei wich­tigs­ten Fra­gen: Top three ques­ti­ons mar­ke­ters want ans­we­red: (1) What are the best tac­tics to use, (2) how to do I mea­sure the effec­tiv­en­ess of social media and (3) where do I start?
• All­seits beliebt, aber erst seit kur­zer Zeit im Ein­satz: Mar­ke­ters are mostly new to social media: A signi­fi­cant 88% of mar­ke­ters sur­veyed are using social media to mar­ket their busi­nes­ses, BUT 72% have only been doing so for a few months or less.
• Zeit­auf­wand zwi­schen 5 und 10 Stun­den: How much time does this take? A signi­fi­cant 64% of mar­ke­ters are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
• Vor­teile sind Öffent­lich­keit, Zugriffe und neue Part­ner: The top bene­fit of social media mar­ke­ting: The number-one advan­tage is gene­ra­ting expo­sure for the busi­ness, indi­ca­ted 81% of all mar­ke­ters, fol­lo­wed by incre­a­sing traf­fic and buil­ding new busi­ness partnerships.
• Top– Tools sind Twit­ter, Blogs, Lin­ke­dIn und Face­book: The top social media tools: Twit­ter, blogs, Lin­ke­dIn and Face­book were the top four social media tools used by mar­ke­ters, in that order.
• Upco­m­ing: social book­mar­king und Twit­ter: Social media tools mar­ke­ters most want to learn about: Social book­mar­king sites were ran­ked of hig­hest inte­rest, fol­lo­wed clo­sely by Twitter.

Der Report (ca. 6MB, vor allem viele, viele Charts) kann hier gela­den wer­den. Und hier gibt es eine kurze Ein­füh­rung.