Social Media Marketing Industry Report

Der aktu­el­le Report (lei­der nur in eng­lisch) wid­met sich fol­gen­den Fra­gen:

  • Die 10 wich­tigs­ten Fra­gen: The top 10 soci­al media ques­ti­ons mar­ke­ters want ans­we­red: We ana­ly­zed near­ly 700 open-ended respon­ses and sum­ma­ri­zed all the major ques­ti­ons that mar­ke­ting pros want ans­we­red.
  • Zeit­auf­wand: The time com­mit­ment: We exami­ned the wee­kly hours mar­ke­ters invest in their soci­al media efforts. This ana­ly­sis will be hel­pful for mar­ke­ters just get­ting star­ted.
  • Vor­tei­le im Soci­al Media Mar­ke­ting: The bene­fits of soci­al media mar­ke­ting: This rather bee­fy sec­tion reveals all the major advan­ta­ges mar­ke­ters are achie­ving with their soci­al media efforts. We also loo­ked at how time invested and expe­ri­ence enhan­ces the achie­ved bene­fits.
  • Typi­sche Werk­zeu­ge: Com­mon­ly used soci­al media tools: Won­de­ring which soci­al media tools mar­ke­ters are using the most? Tho­se ques­ti­ons are ans­we­red, along with an exami­na­ti­on of what the most expe­ri­en­ced folks are using.
  • Die neu­es­ten und inter­es­san­tes­ten Werk­zeu­ge: Soci­al media tools peop­le want to learn more about: In this sec­tion, we exami­ne the up-and-com­ing tools that mar­ke­ters are most inte­rested in learning about.
  • Wei­te­re Ana­ly­sen: Other ana­ly­sis: We also ana­ly­zed how age, gen­der, expe­ri­ence, busi­ness type and wee­kly time com­mit­ments impact all of the above fin­dings.

Die wich­tigs­ten Ergeb­nis­se sind:

  • Die drei wich­tigs­ten Fra­gen: Top three ques­ti­ons mar­ke­ters want ans­we­red: (1) What are the best tac­tics to use, (2) how to do I mea­su­re the effec­tiveness of soci­al media and (3) whe­re do I start?
  • All­seits beliebt, aber erst seit kur­zer Zeit im Ein­satz: Mar­ke­ters are most­ly new to soci­al media: A signi­fi­cant 88% of mar­ke­ters sur­vey­ed are using soci­al media to mar­ket their busi­nes­ses, BUT 72% have only been doing so for a few mon­ths or less.
  • Zeit­auf­wand zwi­schen 5 und 10 Stun­den: How much time does this take? A signi­fi­cant 64% of mar­ke­ters are using soci­al media for 5 hours or more each week and 39% for 10 or more hours wee­kly.
  • Vor­tei­le sind Öffent­lich­keit, Zugrif­fe und neue Part­ner: The top bene­fit of soci­al media mar­ke­ting: The num­ber-one advan­ta­ge is gene­ra­ting expo­sure for the busi­ness, indi­ca­ted 81% of all mar­ke­ters, fol­lo­wed by increa­sing traf­fic and buil­ding new busi­ness part­nerships.
  • Top- Tools sind Twit­ter, Blogs, Lin­kedIn und Face­book: The top soci­al media tools: Twit­ter, blogs, Lin­kedIn and Face­book were the top four soci­al media tools used by mar­ke­ters, in that order.
  • Upco­m­ing: soci­al book­mar­king und Twit­ter: Soci­al media tools mar­ke­ters most want to learn about: Soci­al book­mar­king sites were ran­ked of hig­hest inte­rest, fol­lo­wed clo­se­ly by Twit­ter.

Der Report (ca. 6MB, vor allem vie­le, vie­le Charts) kann hier gela­den wer­den. Und hier gibt es eine kur­ze Ein­füh­rung.

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4 Kommentare bei „Social Media Marketing Industry Report“

  1. […] Geschrie­ben am: 31. März 2009 im Kapi­tel: Bera­tung, Com­mu­ni­ty, Stra­te­gie (Leser: 1) Der Soci­al Media Mar­ke­ting Report lis­tet die Fra­gen, die Mar­ke­ting- Ent­schei­der im Soci­al Media Mar­ke­ting am meis­ten bewe­gen. Wir […]

  2. […] Geschrie­ben am: 01. April 2009 im Kapi­tel: Bera­tung, Com­mu­ni­ty, Stra­te­gie (Leser: 1) Der Soci­al Media Mar­ke­ting Report lis­tet die Fra­gen, die Mar­ke­ting- Ent­schei­der im Soci­al Media Mar­ke­ting am meis­ten bewe­gen. Wir […]

  3. […] — Ansatz Geschrie­ben am: 02. April 2009 im Kapi­tel: Bera­tung, Com­mu­ni­ty, Stra­te­gie (Leser: 1) Der Soci­al Media Mar­ke­ting Report lis­tet die Fra­gen, die Mar­ke­ting- Ent­schei­der im Soci­al Media Mar­ke­ting am meis­ten bewe­gen. Wir […]

  4. […] Balan­ce Geschrie­ben am: 03. April 2009 im Kapi­tel: Bera­tung, Com­mu­ni­ty, Stra­te­gie (Leser: 1) Der Soci­al Media Mar­ke­ting Report lis­tet die Fra­gen, die Mar­ke­ting- Ent­schei­der im Soci­al Media Mar­ke­ting am meis­ten bewe­gen. Wir […]

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