Modernes Marketing — GfM World, März, Berlin

Vor­ge­merkt: Die GfM World glänzt in die­sem Jahr (12+13. März) mit einem auf­re­gen­den Pro­gramm und Hoch­ka­rä­tern auf dem Podium. Themen:

- Panel: Adver­ti­sing & Games
Vir­tual Bills: In-Game Adver­ti­sing, e-Game Mar­ke­ting, Pro­duct Pla­ce­ment
- Panel: Media & Games
Print and TV: Media invest in the boo­m­ing games mar­ket — sta­tus quo and fore­cast
- Poli­tics Panel
Media edu­ca­tion & poli­ti­cal stan­ces con­cerning the e-game mar­ket
- Panel: Social Adver­ti­sing
Super­sti­tial adver­ti­sing, “open social” and “social adver­ti­sing“
- Panel: Diti­tal Enter­tain­ment
Con­so­les are beco­m­ing mulit­me­dia cen­ters for the living room and the IPTV –Trend– Communication

Ich werde das Panel “social adver­ti­sing” mode­rie­ren und bin gespannt auf: Face­book U.S. / Google Youtube / MyS­pace, Jean-Paul San­chez, Direc­tor New Busi­ness & Mobile Enter­tain­ment / Inte­rone World­wide GmbH, Mar­tin Hubert, CEO
/ Proc­ter & Gam­ble CH, Bern­hard Glock, Media Director

Inhalt des Panels:“If I tell my grand­mo­ther that I’m doing Social Shop­ping she thinks I am doing social work.” The widely used term “social” has recently got a new mea­ning in the web and now also com­pri­ses cer­tain aspects of adver­ti­sing. Tra­di­tio­nal search engi­nes like Google or Yahoo! match adverts with key­words, while plat­forms like MyS­pace and Face­book can go one step fur­ther and match adverts with human beings and their rela­ti­onships.
Are those the two pil­lars on which mar­ke­ting is based in the future? Infor­ma­tion on stra­te­gies, busi­ness models and cover­age of the most import­ant com­mu­nities. Per­spec­tives for the next few years.

» GfM World: Pro­gramm