Online-Werbeformen vs. Web 2.0

Excerpt Con­ver­sa­tio­nal Mar­ke­ting

Toge­ther, the­se three types of online adver­ti­sing are alre­ady trans­for­ming ent­i­re indus­tries and busi­nes­ses.

Web 1.0

- First came dis­play or ban­ner ads — the­se account for 32% of online-adver­ti­sing reve­nue
. track and mea­su­re how their ads are view­ed and whe­ther a con­su­mer is pay­ing atten­ti­on

- Next are clas­si­fied ads, now 17% of the total

- third, and now lar­gest, cate­go­ry is search adver­ti­sing, with 41% of the total
. tar­get con­su­mers who express inte­rest in a par­ti­cu­lar pro­duct or ser­vice

Web 2.0:
— MyS­pace page for “300”, its film about Spar­tan war­ri­ors. It signed up some 200,000 fri­ends
— Face­book users can also tre­at brands’ pages like tho­se of other fri­ends, by adding reviews, pho­tos or com­ments, say. Each of the­se actions might again be com­mu­ni­ca­ted instant­ly to the news feeds of their cli­que.
— a Face­book user makes a purcha­se at Fan­dan­go, a web­site that sells cine­ma tickets, this infor­ma­ti­on again shows up on the news feeds of his fri­ends on Face­book, who might deci­de to come along
— Chris DeWol­fe, the boss of MyS­pace, coun­ters that his rese­arch shows that 98% of Ame­ri­can MyS­pace users cor­rect­ly report whe­re they live
— report important chan­ges in their lives—such as get­ting engaged—promptly
— pro­blem: inter­per­so­nal con­nec­tions (cal­led the “soci­al graph”) on such net­works are also of low qua­li­ty

» Con­ver­sa­tio­nal mar­ke­ting | Word of mou­se | Economist.com

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One Reply to “Online-Werbeformen vs. Web 2.0”

  1. Merk­zet­tel: Con­ver­sa­tio­nal Mar­ke­ting ins deut­sche Über­set­zen und zu einem Lei­the­ma machen. Aus “Märk­te sind Gesprä­che” wird viel­leicht doch noch eine eige­ne Kom­mu­ni­ka­ti­ons­spar­te.

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