Wie macht man YouTube Videos Viral?

80 Mil­lio­nen Vide­os wer­den jeden Tag auf You­Tube geguckt, zwi­schen 10- und 60.ooo wer­den jeden Tag neu hoch­ge­la­den.
Wie schaf­fen es eini­ge, über 100.000 Views zu erhal­ten? Bes­ser gesagt: Wie macht die­se US Agen­tur das? Eini­ges ist erin­ne­rungs­wür­dig, ande­res eher frag­wür­dig.

“# Make it short: 15–30 seconds is ide­al; break down long sto­ries into bite-sized clips
# Design for remi­xing: crea­te a video that is simp­le enough to be remi­xed over and over again by others. Ex: “Dra­ma­tic Hams­ter”
# Don’t make an out­right ad: if a video feels like an ad, view­ers won’t sha­re it unless it’s real­ly ama­zing. Ex: Sony Bra­via
# Make it sho­cking: give a view­er no choice but to inves­ti­ga­te fur­ther. Ex: “UFO Hai­ti”
# Use fake head­lines: make the view­er say, “Holy shit, did that actual­ly hap­pen?!” Ex: “Sto­len Nas­car”
# Appeal to sex: if all else fails, hire the most attrac­tive women avail­ab­le to be in the video. Ex: “Yoga 4 Dudes””

» Via Tech­Crunch: The Secret Stra­te­gies Behind Many Viral Vide­osund hier das kom­plet­te Pro­gramm:

2) Con­ten is not King — sie­he Anwei­sun­gen oben
3) Core Stra­te­gy: Get­ting onto the “Most View­ed” page
— die ers­ten 50.000 Views sind wich­tig, um auf die Sei­te zu kom­men
* Blogs: We reach out to indi­vi­du­als who run rele­vant blogs and actual­ly pay them to post our embed­ded vide­os. Sounds a litt­le bit like cheating/PayPerPost, but it’s effec­tive and it’s not against any rules.
* Forums: We start new threads and embed our vide­os. Some­ti­mes, this means kick­star­ting the con­ver­sa­ti­ons by set­ting up mul­ti­ple accounts on each forum and pos­ting back and forth bet­ween a few dif­fe­rent users. Yes, it’s tedious and time-con­suming, but if we get enough peop­le working on it, it can have a tre­men­dous effect.
* MyS­pace: Ple­nty of users allow you to embed You­Tube vide­os right in the comments sec­tion of their MyS­pace pages. We take advan­ta­ge of this.
* Face­book: Sha­re, sha­re, sha­re. We’ve taken Dave McClure’s advice and built a size­ab­le pre­sence on Face­book, so sharing a video with our ent­i­re fri­ends list can have a real impact. Other ide­as inclu­de crea­ting an event that announ­ces the video launch and invi­t­ing fri­ends, wri­ting a note and tag­ging fri­ends, or pos­ting the video on Face­book Video with a link back to the ori­gi­nal You­Tube video.
* Email lists: Send the video to an email list. Depen­ding on the size of the list (and the reci­pi­ents’ wil­ling­ness to recei­ve links to You­Tube vide­os), this can be a very effec­tive stra­te­gy.
* Fri­ends: Make sure ever­yo­ne we know wat­ches the video and try to get them to email it out to their fri­ends, or at least sha­re it on Face­book.
4) Tit­le Opti­mi­za­ti­on
— der Titel darf zuerst etwas irre­füh­rend sein, spä­ter mehr rele­vant und zur Mar­ke pas­send
— neben­bei gibt es Trends, wie “Behind the sce­nes” etc.
5. Thumb­nail Opti­mi­za­ti­on
— a com­pel­ling video thumb­nail is the sin­gle best stra­te­gy to maxi­mi­ze the num­ber of clicks the video gets
— das Thumb in der Mit­te des Vide­os muss span­nend sein
6. Com­men­ting: Having a con­ver­sa­ti­on with yours­elf
— unend­li­ches Kom­men­tie­ren mit meh­re­ren eige­nen Accounts gleich­zei­tig
— ungüns­ti­ge Kom­men­ta­re wer­den umge­hend gelöscht
7. Releasing all vide­os simul­ta­ne­ous­ly
— war­um Leu­te war­ten las­sen?
— Once our first video is done, we dele­te our second video then re-upload it.
8. Stra­te­gic Tag­ging: Lea­ding view­ers down the rab­bit hole
— we’ve dis­co­ve­r­ed that you can use tags to con­trol the vide­os that show up in the Rela­ted Vide­os box
— Stra­te­gie, damit user nur die eige­nen Vide­os gucken
— three or four uni­que tags and use only the­se tags for all of the vide­os we post — die Tags dür­fen also nicht von ande­ren benutzt wer­den
— after a few days to a week, it’s time to add some more gene­ric tags, tags that draw out the long tail of a video
9. Metrics/Tracking: How we mea­su­re effec­tiveness
For one, we tweak the links put up on You­Tube (whe­ther in a You­Tube chan­nel or in a video descrip­ti­on) by adding “?video=1” to the end of each URL. This makes it much easier to track inbound links using Goog­le Ana­ly­tics or ano­t­her metrics tool.
Tube­Mo­gul and Vid­Me­trix also track views/comments/ratings on each indi­vi­du­al video and draw out nice graphs that can be sha­red with the team. Addi­tio­nal­ly, the­se tools fol­low the viral spread of a video out­si­de of You­Tube and throughout other soci­al media sites and blogs.

Sie­he auch: Krea­ti­vi­tät vor­ne

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Ein Kommentar bei „Wie macht man YouTube Videos Viral?“

  1. Kreativität vor­ne
    War­um lei­ten Nut­zer vira­le Vide­os wei­ter? Das dürf­te eine Fra­ge sein, die vie­le inter­es­siert und end­lich gibt es auch eine Stu­die dazu, deren Ergeb­nis­se ich bei viralmarketing.de gefun­den habe:…

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