Wie macht man YouTube Videos Viral?

80 Mil­lio­nen Videos wer­den jeden Tag auf YouTube geguckt, zwi­schen 10– und 60.ooo wer­den jeden Tag neu hoch­ge­la­den.
Wie schaf­fen es einige, über 100.000 Views zu erhal­ten? Bes­ser gesagt: Wie macht diese US Agen­tur das? Eini­ges ist erin­ne­rungs­wür­dig, ande­res eher fragwürdig.

“# Make it short: 15–30 seconds is ideal; break down long sto­ries into bite-sized clips
# Design for remi­xing: create a video that is sim­ple enough to be remi­xed over and over again by others. Ex: “Dra­ma­tic Hams­ter“
# Don’t make an out­right ad: if a video feels like an ad, view­ers won’t share it unless it’s really ama­zing. Ex: Sony Bra­via
# Make it sho­cking: give a viewer no choice but to inves­ti­gate fur­ther. Ex: “UFO Haiti“
# Use fake head­lines: make the viewer say, “Holy shit, did that actually hap­pen?!” Ex: “Sto­len Nas­car“
# Appeal to sex: if all else fails, hire the most attrac­tive women avail­able to be in the video. Ex: “Yoga 4 Dudes””

» Via Tech­Crunch: The Secret Stra­te­gies Behind Many Viral Videosund hier das kom­plette Programm:

2) Con­ten is not King — siehe Anwei­sun­gen oben
3) Core Stra­tegy: Get­ting onto the “Most Viewed” page
– die ers­ten 50.000 Views sind wich­tig, um auf die Seite zu kom­men
– * Blogs: We reach out to indi­vi­du­als who run rele­vant blogs and actually pay them to post our embed­ded videos. Sounds a little bit like cheating/PayPerPost, but it’s effec­tive and it’s not against any rules.
* Forums: We start new thre­ads and embed our videos. Some­ti­mes, this means kick­star­ting the con­ver­sa­ti­ons by set­ting up mul­ti­ple accounts on each forum and pos­ting back and forth bet­ween a few dif­fe­rent users. Yes, it’s tedious and time-consuming, but if we get enough people working on it, it can have a tre­men­dous effect.
* MyS­pace: Ple­nty of users allow you to embed YouTube videos right in the com­ments sec­tion of their MyS­pace pages. We take advan­tage of this.
* Face­book: Share, share, share. We’ve taken Dave McClure’s advice and built a size­able pre­sence on Face­book, so sharing a video with our ent­ire fri­ends list can have a real impact. Other ideas include crea­ting an event that announ­ces the video launch and invit­ing fri­ends, wri­t­ing a note and tag­ging fri­ends, or pos­ting the video on Face­book Video with a link back to the ori­gi­nal YouTube video.
* Email lists: Send the video to an email list. Depen­ding on the size of the list (and the reci­pi­ents’ wil­ling­ness to receive links to YouTube videos), this can be a very effec­tive stra­tegy.
* Fri­ends: Make sure ever­yone we know wat­ches the video and try to get them to email it out to their fri­ends, or at least share it on Face­book.
4) Title Opti­miza­tion
– der Titel darf zuerst etwas irre­füh­rend sein, spä­ter mehr rele­vant und zur Marke pas­send
– neben­bei gibt es Trends, wie “Behind the sce­nes” etc.
5. Thumbnail Opti­miza­tion
– a com­pel­ling video thumbnail is the sin­gle best stra­tegy to maxi­mize the num­ber of clicks the video gets
– das Thumb in der Mitte des Videos muss span­nend sein
6. Com­men­ting: Having a con­ver­sa­tion with your­self
– unend­li­ches Kom­men­tie­ren mit meh­re­ren eige­nen Accounts gleich­zei­tig
– ungüns­tige Kom­men­tare wer­den umge­hend gelöscht
7. Releasing all videos simul­ta­neously
– warum Leute war­ten las­sen?
– Once our first video is done, we delete our second video then re-upload it.
8. Stra­te­gic Tag­ging: Lea­ding view­ers down the rab­bit hole
– we’ve dis­co­vered that you can use tags to con­trol the videos that show up in the Rela­ted Videos box
– Stra­te­gie, damit user nur die eige­nen Videos gucken
– three or four uni­que tags and use only these tags for all of the videos we post — die Tags dür­fen also nicht von ande­ren benutzt wer­den
– after a few days to a week, it’s time to add some more gene­ric tags, tags that draw out the long tail of a video
9. Metrics/Tracking: How we mea­sure effec­tiv­en­ess
For one, we tweak the links put up on YouTube (whe­ther in a YouTube chan­nel or in a video descrip­tion) by adding “?video=1” to the end of each URL. This makes it much easier to track inbound links using Google Ana­lytics or ano­ther metrics tool.
Tube­Mo­gul and Vid­Me­trix also track views/comments/ratings on each indi­vi­dual video and draw out nice graphs that can be shared with the team. Addi­tio­nally, these tools fol­low the viral spread of a video outs­ide of YouTube and throug­hout other social media sites and blogs.

Siehe auch: Krea­ti­vi­tät vorne