Regeln für Social Media Optimization

Auf­grund des gest­ri­gen Ein­tra­ges war ich kurz auf Recher­che und tra­ge zusam­men, was der­zeit an Regeln für SMO gesam­melt wur­de.

Die Defi­ni­ti­on:

“Soci­al Media Opti­mi­za­ti­on — SMO (defi­ni­ti­on) Imple­ment chan­ges to opti­mi­ze a site so that it is more easi­ly lin­ked to, more high­ly visi­ble in soci­al media sear­ches on custom search engi­nes (such as Tech­no­ra­ti), and more fre­quent­ly inclu­ded in rele­vant posts on blogs, pod­casts and vlogs. — Rohit Bhar­ga­va

Alles in allem also eine sehr tech­ni­sche Defi­ni­ti­on, viel­leicht eher eine Beschrei­bung. Da kommt eben jemand aus dem Bereich SEO, des­sen Maß­nah­men für Ser­ver sind, nicht für Men­schen. Die­sen Ansatz für sozia­le Sys­te­me zu benut­zen, ist läs­sig, fahr­läs­sig.

Die Regeln:

1. Increa­se your lin­ka­bi­li­ty
2. Make tag­ging and book­mar­king easy
3. Reward inbound links
4. Help your con­tent tra­vel
5. Encou­ra­ge the mas­hup
6. Be a User Resour­ce, even if it doesn’t help you
7. Reward hel­pful and valu­able users
8. Par­ti­ci­pa­te
9. Know how to tar­get your audi­ence
10. Crea­te con­tent
11. Be real
12. Don’t for­get your roots, be hum­ble
13. Don’t be afraid to try new things, stay fresh
14. Deve­lop a SMO stra­te­gy
15. Choo­se your SMO tac­tics wise­ly
16. Make SMO part of your pro­cess and best prac­tices

beim Search Engi­ne Jour­nal wur­den die Regeln etwas aus­führ­li­cher beschrie­ben:
1. Increa­se your lin­ka­bi­li­ty : Think blogs, con­tent, aggre­ga­ti­on & link­bait.

2. Make tag­ging and book­mar­king easy : Inclu­de calls to action for users to tag, book­mark and Digg your stuff. I’d sug­gest the Socia­ble Plug­in if you have a Wor­d­Press powe­r­ed blog.

3. Reward inbound links : List blogs which link back to you via per­ma­links, track­backs or recent­ly lin­king blogs (like the Yahoo & Goog­le blogs do).

4. Help your con­tent tra­vel : Con­tent diver­si­fi­ca­ti­on can lead to mobi­li­ty of your con­tent bey­ond the brow­ser.

5. Encou­ra­ge the mas­hup : Let others use your con­tent or tools to pro­du­ce some­thing a bit dif­fe­rent or out­side of the box with your stuff, even RSS.

6. Be a User Resour­ce, even if it doesn’t help you : Add value and out­bound links, even if it doesn’t help in the short term, it will in the long.

7. Reward hel­pful and valu­able users : Give your con­tri­bu­tors and readers the reco­gni­ti­on they deser­ve.

8. Par­ti­ci­pa­te : Get in the­re and get invol­ved in the dis­cus­sions going on among the blogs and sites of others, and do it orga­ni­cal­ly. Earn your rep on Digg.com, don’t try and force it.

9. Know how to tar­get your audi­ence : Under­stand your appeal and tho­se peop­le you wish to attract.

10. Crea­te con­tent : A litt­le bit of rules 1 & 4 here, but the under­ly­ing messa­ge is know the form of con­tent working for you.

11. Be real : Trans­pa­r­en­cy pays off and no one likes a fake.

12. Don’t for­get your roots, be hum­ble : Some­ti­mes it can be easy to get car­ri­ed away being a Blog­Star or indus­try tal­king head. Remem­ber tho­se who hel­ped you along the way, and that respect will help all invol­ved.

13. Don’t be afraid to try new things, stay fresh : Soci­al Media is chan­ging and mor­phing by the minu­te, keep up on new tools, pro­ducts and chal­len­ges in your soci­al sphe­re.

» die ursprüng­li­che Dis­kus­si­on
» mit­ma­chen auf Wiki — Soci­al­Me­dia­Op­ti­mi­za­ti­on

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