Regeln für Social Media Optimization

Auf­grund des gest­ri­gen Ein­tra­ges war ich kurz auf Recher­che und trage zusam­men, was der­zeit an Regeln für SMO gesam­melt wurde.

Die Defi­ni­tion:

“Social Media Opti­miza­tion — SMO (defi­ni­tion) Imple­ment chan­ges to opti­mize a site so that it is more easily lin­ked to, more highly visi­ble in social media sear­ches on custom search engi­nes (such as Tech­no­rati), and more fre­quently inclu­ded in rele­vant posts on blogs, pod­casts and vlogs. — Rohit Bhar­gava”

Alles in allem also eine sehr tech­ni­sche Defi­ni­tion, viel­leicht eher eine Beschrei­bung. Da kommt eben jemand aus dem Bereich SEO, des­sen Maß­nah­men für Ser­ver sind, nicht für Men­schen. Die­sen Ansatz für soziale Sys­teme zu benut­zen, ist läs­sig, fahrlässig.

Die Regeln:

1. Increase your link­a­bi­lity
2. Make tag­ging and book­mar­king easy
3. Reward inbound links
4. Help your con­tent tra­vel
5. Encou­rage the mas­hup
6. Be a User Resource, even if it doesn’t help you
7. Reward hel­pful and valu­able users
8. Par­ti­ci­pate
9. Know how to tar­get your audi­ence
10. Create con­tent
11. Be real
12. Don’t for­get your roots, be hum­ble
13. Don’t be afraid to try new things, stay fresh
14. Deve­lop a SMO stra­tegy
15. Choose your SMO tac­tics wisely
16. Make SMO part of your pro­cess and best practices

beim Search Engine Jour­nal wur­den die Regeln etwas aus­führ­li­cher beschrie­ben:
1. Increase your link­a­bi­lity : Think blogs, con­tent, aggre­ga­tion & linkbait.

2. Make tag­ging and book­mar­king easy : Include calls to action for users to tag, book­mark and Digg your stuff. I’d sug­gest the Socia­ble Plu­gin if you have a Word­Press powered blog.

3. Reward inbound links : List blogs which link back to you via per­ma­links, track­backs or recently lin­king blogs (like the Yahoo & Google blogs do).

4. Help your con­tent tra­vel : Con­tent diver­si­fi­ca­tion can lead to mobi­lity of your con­tent beyond the browser.

5. Encou­rage the mas­hup : Let others use your con­tent or tools to pro­duce some­thing a bit dif­fe­rent or outs­ide of the box with your stuff, even RSS.

6. Be a User Resource, even if it doesn’t help you : Add value and out­bound links, even if it doesn’t help in the short term, it will in the long.

7. Reward hel­pful and valu­able users : Give your con­tri­bu­tors and rea­ders the reco­gni­tion they deserve.

8. Par­ti­ci­pate : Get in there and get invol­ved in the dis­cus­sions going on among the blogs and sites of others, and do it orga­ni­cally. Earn your rep on Digg.com, don’t try and force it.

9. Know how to tar­get your audi­ence : Under­stand your appeal and those people you wish to attract.

10. Create con­tent : A little bit of rules 1 & 4 here, but the under­ly­ing mes­sage is know the form of con­tent working for you.

11. Be real : Trans­pa­rency pays off and no one likes a fake.

12. Don’t for­get your roots, be hum­ble : Some­ti­mes it can be easy to get car­ried away being a Blog­Star or indus­try tal­king head. Remem­ber those who hel­ped you along the way, and that respect will help all involved.

13. Don’t be afraid to try new things, stay fresh : Social Media is chan­ging and mor­phing by the minute, keep up on new tools, pro­ducts and chal­len­ges in your social sphere.

» die ursprüng­li­che Dis­kus­sion
» mit­ma­chen auf Wiki — SocialMediaOptimization