Geld verdienen im Web

Der Chef-Stratege von For­res­ter lis­tet eine her­vor­ra­gende Über­sicht, wie man im Web Geld ver­die­nen kann. Die Kurz­form und Über­sicht unkommentiert:

Mar­ke­ting
.. Adver­ti­sing
.… Con­text­ual Adver­ti­sing
.… Dis­play Adver­ti­sing
.… Tar­ge­ted Adver­ti­sing
.… Text Link Adver­ti­sing
.. Spon­sor­ship
.. Paid Con­tent and Adver­t­ori­als
.. Syn­di­ca­tion of Con­tent
.. Affi­lia­ti­ons
.. Dona­ti­ons
.. Con­ver­sion (indirekt)

Finan­cial (exit stra­tegy).. Acqui­si­tion
.. Initial Public Offe­rings
.. Invest­ment and Partnership

Ser­vices
.. Ecom­merce
.. Pre­mium, Mem­berships, and Licen­sing
.. Vir­tual goods

Corol­lary Bene­fits
.. Sel­ling Data
.. Secon­dary Oppor­tu­nities (Jobs, Kon­fe­ren­zen etc.)

» via Web Stra­tegy: The Many Forms of Mone­tiza­tion using the Web