A Definition of Marketing

Mar­ke­ting is the shared pro­cess to manage an offers PoC.
(Points of Communication).

As part of the dis­cus­sion at For­res­ter I thought about the term Mar­ke­ting for some days and would love to add this definition.

Replay to the dis­cus­sion: It’s not “art” because art is wit­hout pur­pose. Mar­ke­ting is manage­ment any­way because it forces ever­y­thing that bet­ter sales (increa­sed pri­ces, volume, time-on-market).
I don’t think it is an “act” because this sounds sta­tic. I think “pro­cess” is bet­ter to under­stand chan­ges over time. Shared means to under­stand that mar­ke­ting is col­la­bo­ra­tive and inter­ac­tive (team, com­mu­nities). This inclu­des the activi­ties of Pro­sumer as well!
PoC means every con­tact (inclu­ding with the offer its­elf) is in the end com­mu­ni­ca­tion. Offer stands for pro­ducts, ser­vices, ideas. Btw, now it’s ten words ;-)

Love to hear about your ideas!

» Web stra­tegy with Jere­miah: A Defi­ni­tion of Mar­ke­ting in Nine Words